In the ever-changing world of consumer technology, few companies manage to compete with the relentless innovation and pace at which Samsung brings its category-defining new products to market. To consistently meet such diverse consumer needs, across multiple categories, at speed, requires a steady stream of actionable insights fed into the business.
Since 2016 Verve has worked with Samsung to develop an ‘always-on’ community and insight ecosystem.
Built to 45,500 members across 15 European markets, it has delivered over 600 projects, often at speed-of-light timelines. But it’s not just about pace.
Balancing templated approaches with advanced methods, supported by the specialist skills of Verve’s Cultural Intelligence team and a flexible multi-tiered, multi-audience solution, SmartLab supports everywhere from quick tactical turnarounds to strategically important studies.
The deep knowledge of the business built from Samsung and Verve’s long-standing relationship, has resulted in a unique partnership that seamlessly connects stakeholders with customers, learning first-hand what matters most to them and inspiring them to act.