A global insights consultancy built for the post-pandemic world.
We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight.
Proudly independent, we’re one Global team bringing joined-up thinking and multiple lenses to deliver the best answers to any business challenge.
Real insight delivered with energy, excitement and, well…Verve.
An ‘Outside In’ approach to human understanding.
We decode culture to expose the hidden forces that influence consumer attitudes and behaviours.
We call this Cultural Intelligence.
Led by Verve’s expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with a sophisticated AI software platform and a global network of leading-edge consumers to build a complete picture of now and what’s coming next.
Reconnecting businesses with the real people behind the data.
Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way.
Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.
Smart Digital Insight
Agile working processes and leading-edge approaches.
We deliver sophisticated insight and dynamic answers at the pace our clients need.
Whether using AI-powered software and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.
Upcoming Event: Semiotics at Scale, Innovation Mining and the Power of Synethetic Personas – How brands are upending traditional market research with AI
Join us in New York for drinks and roundtable discussion on the increasing importance of human insight means for the future of market research.
What the Evolving Natural Hair Curl Means for Brands in South Africa
We supercharged! Musings and memories from ESOMAR Congress 2023
[Register Now] The Now & Next of Communities & Research
Beyond July 31st – Making Consumer Duty BAU
What’s the Psychology of Pricing? And why discounts can backfire
Pop Culture Moments and the Female Consumer – Why do brands need to keep up?