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Verve Intelligent Personas – voted ‘Innovation of the Year’ by AURA members

Verve Intelligent Personas (VIPs) have been announced as AURA’s Innovation of the Year at the 2024 AURA Awards.

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By Vicki Britton
29.07.2024

As the UK’s largest client-side research association, AURA’s recognition is particularly meaningful. Awards are voted for exclusively by clients, emphasising the trust and value placed on this innovation by those who matter most and highlighting the crucial role VIPs play in the future of research.

VIPs are already having an impact for clients including Principality Building Society, William Grant & Sons and Swarovski.

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