Insight Communities

Community Panel

Delivering a market leading B2B insight in a flexible and targeted way


How we transformed Maersk’s Community Panel to supporting a re-focused strategic mission to become the leading end-to-end logistics provider.

When any organisation re-focuses its strategic mission, it is critical to be asking your customers about their needs within this space, their experience of your services and how you can improve your proposition to ensure that you deliver to their needs.  With this in mind, Verve transformed and re-launched Maersk’s existing community panel to deliver a more engaging, interactive user experience.

With a focus on ‘giving back’ to customers – through regular feedback articles and videos from stakeholder detailing how their insights have impacted decision making, alongside industry news – we have built a highly engaged community ecosystem with Global representation drawn from every continent providing the ability to get answers to immediate business questions or deliver detailed insights into more complex issues.

Feedback has enabled Maersk to put the customer at the heart of decision making, informing the development of the logistics solutions of the future, and directly informing business strategy across areas such as supply chain decarbonisation and digitisation of logistics.

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