Verve win the MRS’ Cultural Insight Award 2023

We are delighted to have been recognised twice at the MRS Awards 2023.

Our work on ‘The Future of Soaps’ in collaboration with BBC Studios won us the Virginia Valentine Award for Cultural Insights and we couldn’t be prouder! It was a pleasure to work on such a great project with such a brilliant client.

The research combined cultural analysis, commercial semiotics of soap operas and competitor content, with in-home and auto-ethnography. The output was a blueprint on how soaps should evolve to meet future audience needs, including recommendations on format, marketing, characters, plotlines, set design and dialogue.

The work was hugely influential at the BBC, inspiring 40 Producers, Storyliners, Script Writers, Script Editors and Researchers step outside of their day-to-day to consider how soaps should be shaped for the new world.

Additionally, up against fierce competition in the Business to Business Research Category, we’re thrilled to have received ‘Highly Commended’ for our work with Sky Business!