South African brands are forced to make business-critical decisions as planned power supply interruptions (known as loadshedding) worsen across the country. With a hypothesis that stores with an alternate power supply source were experiencing meaningfully differentiated gains relative to their counterparts, Nando’s asked Verve to analyse sales data for 289 stores.
The analysis combined 74 consecutive weeks of sales data with the nationwide loadshedding schedule; accounting also for other macro-event anomalies. An experimental AB comparison was adopted, benchmarking the performance of similarly profiled stores with- and without generators against one another.
The outcome: a cost-benefit analysis that demonstrated revenue gains or losses by store type per loadshedding level – highlighting trends across regions and channels.
Ultimately, outputs have been used by Nando’s to provide clearer input into strategic decision making and forecasting.