As a company with big dreams to keep people healthy while making sure our communities and planet are healthy too, staying close to people to understand their needs, beliefs and values is really important.
Since 2019, Verve has partnered with innocent to run the Greenhouse, an intimate community of category drinkers across the UK, France and Germany. The purpose? To ensure the voices of real people are instrumental in how innocent’s decisions are made.
The Greenhouse is cleverly designed to deliver insight via a lean, sprint-inspired research process.
This means it does things quickly and iteratively – allowing more customer touchpoints and ensuring input from consumers is aligned with the internal decision-making process.
From evaluating, testing and refining new innovations to developing pack design and road-testing branding & comms, the Greenhouse is a central part of innocent’s insight ecosystem.
Helping innocent to create delicious little drinks which help people and the planet live well.