Getting clients closer to their customers, informing better decision making.
Harnessing technology for efficiency, richness of insight, and elevated communication.
Verve Community Panels bring together the intimacy of in-depth qualitative research, the scale of sophisticated quant and panels, and the veracity of behavioural data, meaning we deliver smarter research and more powerful insight ecosystems:
Verve Community Panels mean no more siloed projects, claimed behaviour, participants as sample and slow ‘project’ processes. It’s like having a group of your customers in a room next door, who you can talk to whenever you want, about whatever you want, quickly, cost-effectively and in joined-up a way!
Mass adoption of digital (pre and post-pandemic) means it’s possible to observe and interact with people whenever and wherever they are; and the research world is full of technology that should help you understand consumers better as a result.
But without the expertise to use the technology properly you can get lots of information but no insight. We combine best-in-class research technology with expert insight consultancy to deliver smarter online research.
The result is in-depth, culturally and socially relevant insight, delivered more quickly and for less money than face-to-face approaches.
More and more data are produced all the time about customers and their attitudes and behaviours. But how useful is it?
Ad-hoc, research panels and communities often don’t connect to customer data; while data sources like media exposure and purchase panels can’t provide answers to the ‘why’.
We combine regular feeds of behavioural and transactional data with ‘always on’ research capability, enabling our clients to learn from more rounded data sets.
Insight has no value unless it gets used. However, research often doesn’t focus enough on communication or it’s thought about at the wrong time - after the work is completed.
So, whether it’s an insight broadcasting tool that enables all of your business to quickly skim, dip or dive into stories they might find interesting (like Tinder for business!) or digital immersions with 1000’s of stakeholders, we deliver insight communication that gives your stakeholders the emotional incentive to act.
To drive great innovation requires us to obsess about the lives that customers lead.
Our insight communities provide that clear voice. To power the conversation between you and your customers, embedding that voice straight into the centre of your innovation activity.
We have end-to-end approaches to ensure that customer needs are reflected wherever you are in the process. Our tools help you validate product concepts at an unprecedented speed, providing the evidence and confidence you need to take the right decisions.
We work tirelessly to get it right - testing and learning at each stage of the product innovation cycle, from early-stage concept and design, iterating and improving until you’ve created that winning concept.
Design Thinking has transformed the way business does Innovation development. As your innovation process spins faster, we’re ready with the skills, the technology and the energy to keep pace.
The best strategy work starts with a deep understanding of commercial and category dynamics. We start with a microscopic understanding of behaviours and motivations and use this – along with ‘critical community friends’ - to help brands grow.
In a world of dynamic relationships between consumers and brands, we make it easy to learn about what people are saying and doing and understand what they want from you.
Customer Satisfaction measurement is no use until it drives action. It starts with customers uncovering pain-points and moments of delight.
We combine measurement, diagnosis and action, exploring what the customer needs and setting an action-plan.
It’s not enough just to know something has happened, we help you understand why and what to do about it.
Businesses increasingly feel disconnected from the people and lives behind research, making it harder to be distinctive, disruptive and innovative.
Immersing businesses in the lives and needs of real people can make a huge difference, building empathy and inspiring new ideas.
We work as part of your extended team, bringing the expertise, technology and energy to build deep connections with your customers.