People

We’re a multi-disciplinary team comprising qualitative researchers, community managers, innovation and co-creation experts, quantitative researchers, data analysts, designers, technology developers and entrepreneurs!

We create partnerships with our clients – based around an exhaustive understanding of their businesses and customers – and they tell we act like extensions of their teams. If you want to do something do it with Verve!

Andrew Cooper

Andrew loves disruptive change and the opportunities that provides for dynamic businesses. He founded Verve to help clients understand the ever changing needs of their customers and deliver insights which make a difference in a smarter, more agile, more compelling way.

Prior to Verve Andrew co-founded Research Now – a business which in his 8 year tenure grew from 3 people in a dark office in Pimlico to be the leading online access panel company in Europe which on his exit was sold for $144 million. Andrew is a Chartered Accountant and prior to Research Now was a Senior Manager at PwC where he advised venture capitalists on acquisitions.

Adrian Harper-Tee

Adrian has been at Verve since the early days and oversaw the business develop robust systems, processes and commercial offerings to facilitate scale. As Group MD, Adrian has responsibility for business operations and financial performance.

Prior to joining Verve, Adrian’s background was with the multinational professional services business, PwC. He has lived and worked extensively in Europe and Asia advising blue-chip financial and strategic investors, primarily in connection with merger and acquisition (M&A) processes across a wide range of industries. Adrian is a qualified Chartered Accountant (ACA).

Emma Beech

Emma is responsible for creating and delivering the Verve Operational Strategy as part of the Executive teams for both Europe and North America. As well as heading up the Operational teams at group level she is Verve’s Privacy Officer - leading and maintaining our Information Security Management Structure. Her leadership and strategy planning enable future thinking and quality service to all Verve clients in an agile, fast-paced and changing environment.

With 25 years’ experience Emma brings to Verve knowledge and ability built from experience at TNS, Research Now and Lightspeed where she was instrumental in the successful delivery of many research programmes for major blue-chip companies.

Joe Corace

Joe leads the Verve US business, based in downtown Chicago. During his tenures at Kantar Millward Brown, Nielson (BASES) and Maru/Matchbox, he has proven the ability to develop and sustain valuable client relationships, lead all components of innovative sales strategies, present transformational business proposals, consult on agile research design and develop actionable insights through multiple reporting mediums – all on both a global and domestic level.

Paul Lawson

Paul is head of new client development. Paul has been at Verve for 8 years, developing and overseeing agile community research programmes with consumer and B2B clients in financial services, utilities, retail, FMCG, media, travel and tourism and many more. Paul has a particular interest in innovation and product and service development research and how the application of more agile approaches can elevate the role of customer feedback in these processes. Paul has worked in research for more than 15 years, previously working at TRBI and Synovate and focusing on Public Sector, Finance and FMCG research.

Tim Martin

Tim Martin has been with Verve for 6 years and now jointly heads up the UK research team, having previously opened the Verve Chicago office. Tim is an expert in retail research with 14 years’ research experience working with FMCG and retail brands. His experience includes exploring customer journeys, triggers and barriers to purchase, branding, concept testing and loyalty.

For Tim, true insight is about connecting multiple data points to provide a rounded view of the consumer to clients. He is most at home in client offices, speaking to you about your business issues or running joint analysis sessions, to help ensure our recommendations are targeted and actionable.

Richard Preedy

Richard is joint head of the research team in the UK. He joined Verve in 2014, bringing 10 years of research experience from running large-scale Global brand, experience and innovation programmes. He works across a range of categories, including financial services, lifestyle and tech brands to deliver customer communities and broader strategic research projects. He has a particular interest in how customer-brand relationships and service delivery are evolving in the digital age and how this technology can deliver a fuller understanding of consumer behaviour and underlying needs.

Anna Williams

Anna is our lead qualitative and co-creation Director, responsible for programme delivery and insight generation. She has more than 9 years' experience across marketing, strategy consultancy and market research and is an established expert in the field of co-creation and development research. Anna joined Verve after previous experience at Kubi Kalloo, Quadrangle, and Opinion Leader.

Jon Gumbrell

Jon’s passion lies in developing cutting-edge software for market research agencies and clients and harnessing the power of IT to help improve their feedback systems. Jon’s pedigree extends back to the early days of custom panel technology, when he set up I.D. Factor in the late ‘90s. He built one of the first custom panel platforms which underpinned Microsoft’s IT Pro community.

Responsible for current IT infrastructure and innovation work at Verve. He will ensure that the community panel is kept at the forefront of new technology developments.

Jon is Chief Architect of Verve Engine – Verve’s integrated platform of best in class software for delivering scalable Community Panels globally.

Graham Brown

Graham has over 18 years’ experience working with some of the UK’s leading brands. He specialises in qualitative methods, and joined Verve following roles at Opinion Leader, ICM and Quadrangle. He has extensive experience in customer journey, branding and proposition development research with both B2C and B2B audiences.

Elena Feltrinelli

Elena leads the company’s advanced analytics program. She is responsible for driving the day-to-day analytical approaches as well as exploring solutions to particular problems and for building, maintaining and improving the analytical tools across the company.

However, where Elena is unique is that she loves communicating the commercial impact of advanced analytics to our clients, so that they make the most of the insight.

Elena has more than 9 years' experience working with a wide range of data across multiple sectors. She specialises in data analysis, data mining and statistical techniques.

Paul Ferreira

Paul joined Verve more than 5 years ago and heads up the design team. During this time he has fully redeveloped and redesigned Verve’s survey toolkit using JavaScript.

Previously Paul was the senior Designer and Developer at the ID Factor and was responsible for introducing Flash into the company and reinventing the look and feel of their surveys. He has also worked as a freelance designer and developer having over 10 years of experience in the industry, creating sites for a range of clients from electrical engineers to children’s books. Paul has worked with clients in a range of sectors – including the aviation, automotive and food & beverage industry.

Ana Garcia

At Verve Ana leads the company’s marketing and communications strategies, from brand awareness to lead generation.

Ana has over 13 years’ experience in Marketing and Market Research industries. Previous to Verve she worked as Global Marketing Manager at Research Now, in the Online Operations department at Harris Interactive and on International Marketing roles at a B2B business and the Mexican Trade Commission in London. Ana has a degree in Marketing and a MA in Social and Market Research from the University of Westminster.

Phil McCann

Phil has 10 years’ of experience in research, having previously worked on a range of large-scale innovation and brand programmes for FMCG, tech and telecoms clients. He is now a Director on our retail and FMCG clients, with a focus on triangulating a range of sources, including purchase data, consumer psychology, quantitative research and a range of face-to-face and digital qualitative research, to provide a holistic view of shopper behaviour and attitudes. Phil takes pride in designing flexible approaches to addressing client needs, including recently creating an approach that delivered similar results to a conjoint, but in less than two weeks.

Sarah Penny

Sarah is responsible for attracting and securing new talent into the team at Verve, across both research and operational teams for both Europe and North America.

Sarah has 19 years market research recruitment experience and was previously on the panel discussing "The war for talent" at the Insight Association CEO Summit in London.

A seasoned interviewer who has provided interview training for 6th formers at a Hertfordshire based grammar school and life skills training for young adults with learning disabilities.

Amyas Peto

As Technical Director, Amyas’ areas of responsibility include the oversight of Verve’s internal technical operations teams as well as designing and implementing the working processes for Scripting, Data Processing and Quality Assurance. He is also responsible for the integration and management of Verve’s Operations software environment, ensuring Verve continues to be at the forefront in it’s use of cutting edge, flexible technology, providing both community members and clients with the best possible user experience.

Previously Amyas worked as Fieldwork Director at The ID Factor and has 15 years’ experience within the industry. Amyas is a staunch Ipswich Town supporter.