The Financial Conduct Authority published the final rules and guidance for Consumer Duty in July 2022. The duty is designed to set higher and clearer standards of customer protection across financial services.

With only six months to go until the duty comes into effect, we are helping brands to unpick and understand the requirements to establish what they need to do in order to satisfy Principle 12 of the duty. Principle 12 states that “Firms must act to deliver good outcomes for their retail customers”.

Verve have developed a toolkit integrating semi-standardised, repeatable research approaches, built for the specific purpose of Principle 12 testing. Our standardised approaches have been designed to allow for the testing of a large volume of materials with maximum efficiency and providing value for money.

To find out how we can help you understand what the FCA regulation means for your business, get in touch with us.