We are proud to have signed up to the MRS' Inclusion Pledge. The pledge asks CEOs to make 5 commitments towards creating safer and more representative workplaces, including publishing pay statistics annually, working towards government targets for women and ethnic minorities at board level and improving recruitment practices.

Andrew Cooper comments

“At Verve, we’re designing and growing our business in a way that celebrates and actions diversity – we are founded upon a broad respectful culture, not a cult. We’re committed to building career environments across the world that are representative, rewarding and enjoyable for all. Easy words to say, but I also believe we are taking action to make it happen; for example, in South Africa we’re well on the way to building a team that is more representative of the country’s culture than is typically the case. We respect that it is a work in progress – but it’s work that we are doing.

The market research industry is hugely competitive when it comes to attracting great people. I strongly believe that embracing inclusivity and ensuring that the principles of the MRS Inclusion Pledge are woven into the way we operate will help us find and keep the best people to build our business.

There’s a clear need for us and industry colleagues to do this and it encourages us to look in new and different places for great people, including paid internships, non-traditional educational backgrounds, career paths and so on. The pledge formally recognises some of the fundamental values that everyone in our industry should be working to – in fact, it’s hard to understand why any enlightened research business wouldn’t sign up to it.”

Read more here: A welcome approach | Feature | Research Live (research-live.com)