Kelly McKnight has joined Verve to build out their Culture & Trends, Semiotics and Social Intelligence practice. McKnight joins from an exec position at McCann Worldgroup, while previously founding and leading the Culture & Trends practice at InSites Consulting.

Kelly will work alongside further new recruits - semiotics expert Kim Howard, and Culture & Trends expert Peter Latham, as well as the existing specialist Verve team, including Anna Williams, Kate Downer and Andy Dexter.

Together they further strengthen an area of the business which is already providing clients such as John Lewis Partnership, innocent and DeBeers with innovative approaches designed to drive richer, strategic insight and foresight into their businesses.

Rich Preedy, Joint Head of Insight at Verve, comments

“This is a fantastic time for Kelly, Kim and Peter to be joining the Verve team – we’re seeing strong client demand for our strategic insights propositions and a desire to push the boundaries of traditional research approaches, as we increasingly become regarded as an extension of our clients’ team”.

McKnight says

“This is a great opportunity to join an entrepreneurial, organically-growing business at an exciting time for digital-first research – I’m really looking forward to being part of the development of a disruptive research offer, blending tools and techniques that I’m passionate about.

I was immediately impressed by the energy and ambition of Andrew and the executive team at Verve and can’t wait to start working with them, the incredibly skilled research team, and some more familiar faces”.

Joining later this month, Kim Howard brings with her 6 years of expertise in semiotics, and Peter Latham, who has amassed over 7 years of experience in Culture & Trends.

Founder and CEO Andrew Cooper states:

“Kelly, Kim and Peter are, without doubt, excellent talents and great people with whom the whole team at Verve is looking forward to working with, learning from and then together inspiring our clients as we build an innovative world class practice in this area.”