The Artificial Intelligence, Human & Cultural Understanding Business.

Energising Insight



We help our clients make better business decisions through a dynamic blend of Artificial Intelligence, Human Intelligence and Cultural Intelligence. 

Proudly independent, we are one global team bringing joined-up thinking and cutting-edge technologies to deliver the best answers to any business challenge.

Better intelligence. Better business decisions. Delivered with Verve.


Our approach

Artificial Intelligence

We use the power of Artificial Intelligence to create new and better forms of insight. 

By combining the best in machine learning and Generative AI with the best of Human and Cultural intelligence, we unlock new commercial value from data.

This is not a platform sell. We apply our proprietary tools and approaches to high quality, human-curated data sets to create sharper, verifiable results and better research outcomes.

Human Intelligence

Human Intelligence is our passion for understanding people at a deeper level. 

Our in-house experts in Behavioural Science, UX and Anthropology, coupled with cutting edge research technologies enable us to get past what people say.

We place no limits on approach. From large scale quant studies to in-home ethnography, our award-winning researchers are empowered with best-in-class research methodologies and technologies to get closer and go deeper.

Cultural Intelligence

Cultural Intelligence exposes the hidden forces influencing consumer decisions. 

We are systems thinkers. We understand the wider social culture cues that impact behaviours. Our in-house experts in Semiotics, Trends, Cultural analysis and Social Intelligence, and our global expert network, The Verve Collective, make culture tangible and actionable.

We are recognised for our excellence in Cultural Intelligence. Winners of the MRS Virginia Valentine Award for Cultural Insights.

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