The team

Diverse and dedicated

Verve has a team with a diverse set of skills, providing all you need to make your Community Panel a success. We have a strong entrepreneurial spirit, love solving problems and getting things done for clients. We enjoy what we do and are united in the belief that talking to customers is a good thing.

Ana GarciaDirector, Marketing & Team


At Verve Ana leads the company’s marketing and communications strategies, from brand awareness to lead generation.

Ana has over 13 years’ experience in Marketing and Market Research industries. Previous to Verve she worked as Global Marketing Manager at Research Now, in the Online Operations department at Harris Interactive and on International Marketing roles at a B2B business and the Mexican Trade Commission in London. Ana has a degree in Marketing and a MA in Social and Market Research from the University of Westminster.

Emma BeechSVP – Group Operations


At Verve, Emma is responsible for creating and delivering the Verve Operational Strategy that enables efficient, future thinking quality service to Verve Clients in a fast-paced and changing environment. She is heading the Operational teams for Europe which include: Onboarding, Community Management, Design and Technical (SP, DP & QA).

Emma has over 25 years’ experience as a market research operations professional. During her career, Emma has led teams (ranging from 5 people to 250) for Research International, ORC, TNS, Research Now and Lightspeed GMI. Emma has been instrumental in the successful delivery of many research programmes for major blue chip companies, ensuring she fully appreciates the goals and objectives of the client and enabling the execution of strategic plans.

Graham BrownResearch Director


Graham has over 18 years’ experience working with some of the UK’s leading brands. He specialises in qualitative methods, and joined Verve following roles at Opinion Leader, ICM and Quadrangle. He has extensive experience in customer journey, branding and proposition development research with both B2C and B2B audiences.

Olly RobinsonResearch Director


Olly joined Verve in 2014, having previously held roles at GfK and Ipsos where he headed up strategic, international research programmes for technology, telecoms and media clients.

As well as leading some of Verve’s key accounts, Olly works closely with many of our clients to help understand their business challenges, shape their research agenda, and embed insight in their organisation.

Andrew Cooper Founder & CEO


Andrew is a world leading expert in Panels – how to build them and how to monetize them.

He founded Verve as a specialist in Community Panels for research – an enlightened approach to running panels in a way which is more meaningful to members and creates a highly valuable long term sustainable asset for clients of Verve.

Andrew has worked extensively in the US, Europe and Asia developing panels and new panel models to maximise the value generated from each member recruited.

He was the co-founder of Research Now which he built from 2 people to what is now the world’s leading access panel business with over 6 million panel members in 36 countries.

Jon Gumbrell CTO


Jon’s passion lies in developing cutting-edge software for market research agencies and clients and harnessing the power of IT to help improve their feedback systems. Jon’s pedigree extends back to the early days of custom panel technology, when he set up I.D. Factor in the late ‘90s. He built one of the first custom panel platforms which underpinned Microsoft’s IT Pro community.

Responsible for current IT infrastructure and innovation work at Verve. He will ensure that the community panel is kept at the forefront of new technology developments.

Jon is Chief Architect of Verve Engine – Verve’s integrated platform of best in class software for delivering scalable Community Panels globally.

Adrian Harper-Tee MD Commercial & Operations


As Verve’s Managing Director, Adrian leads the financial and operational teams within the business. His experience covers a wide range of industries, including market research, consumer and industrial products, FMCG, retail, private equity, media, leisure & entertainment and mining.

Prior to joining Verve, Adrian’s background was with PwC. He has worked extensively in Europe and Asia advising blue-chip financial and strategic investors, primarily in connection with M&A processes (acquisitions and divestments). He has also performed strategic planning and simplification projects, capital raisings, working capital reviews and stock market flotations, advising on over 100 deals in his career. Adrian is a qualified Chartered Accountant (ACA).

Luca Antilli Partner


Luca joined Verve as Partner in 2013. His responsibilities cover new business development, senior project leadership, customer immersion planning, and internal training.

Luca has 21 years’ experience in market research both agency and client side, with a particular expertise in media, advertising and customer immersion, gained first as a Planner at ad agency DDB London, and at the BBC as Head of Youth Insight.

He then co-founded Essential Research, a multiple award-winning full-service research agency specialising in media and communications, working in long-term partnership with the UK’s biggest media names including the BBC, Sky, Virgin Media, ITV, Ofcom, O2 and Three.

Georgina Botting Research Director


Georgina has 14 years of research experience, spent almost exclusively in consumer panels for research. She launched one of the first panels to utilise loyalty card data for a major UK supermarket over 10 years ago, and has been developing this approach with retail clients ever since. Georgina is a strong people person and team leader, currently running Verve’s retail and FMCG team.

She specialises in Customer Journey and Decision-Making, NPD and Innovation research.

Paul Ferreira Design Director


Paul joined Verve more than 5 years ago and heads up the design team. During this time he has fully redeveloped and redesigned Verve’s survey toolkit using JavaScript.

Previously Paul was the senior Designer and Developer at the ID Factor and was responsible for introducing Flash into the company and reinventing the look and feel of their surveys. He has also worked as a freelance designer and developer having over 10 years of experience in the industry, creating sites for a range of clients from electrical engineers to children’s books. Paul has worked with clients in a range of sectors – including the aviation, automotive and food & beverage industry. He is passionate about film and new tech.

Pete Flower Director, Community Development & Innovation


Pete has worked in the market research industry since 2007 with experience leading operations and delivery teams across both Europe and North America. At Verve, Pete leads the Community Management team responsible for the day-to-day management of all our community panels.

Pete also works in our Innovation team where his specialty lies in implementing new and emerging technologies for research purposes with experience in mobile research solutions, behavioural tracking and targeting, cookie based ad tracking, sampling technologies and techniques and panel management.

Tim Martin Executive Director


Tim heads up the Walgreens Boots Alliance (WBA) Community Panel, having built up 12 years of research experience, joining Verve from Ipsos.

Tim has a large amount of experience within the health and beauty and pharma sectors, exploring customer journeys, triggers and barriers to purchase, branding, concept testing and loyalty amongst others. He is able to contextualise findings, adding market insight and commercial realism to recommendations.

In his current role, Tim is involved in all WBA projects, ensuring quality standards remain high and results are thoughtfully presented. He also plays a crucial role disseminating the benefits of the panel to the CMI team, stakeholders and suppliers to ensure the value of the panel is maximised.

Paul Lawson Executive Director


Paul has worked at Verve for more than 5 years, working with the likes of E.ON, HSBC, Boots and Sky to deliver their Community Panels. Paul specialises in NPD and innovation, working with clients to develop products from idea generation through to measuring potential in-market performance.

Paul has worked in research for more than 15 years. Previous to Verve Paul worked at TRBI and Synovate focusing on Public Sector, Finance and FMCG research. During his time at Synovate, Paul worked with Unilever for 7 years including 18 months running the UK Unilever account.

Charles Pearson SVP Global Client Development


Charles has close to 30 years of market research experience and began working extensively with online access panels, custom panels and community panels in 2001 in senior client development roles at MarketTools, followed by Greenfield Online, comScore and Research Now.

Charles began his career in analytics at BBDO New York in 1987 and continued with analytical consulting responsibilities across the U.S. at McKinsey, Nielsen, IRI and Ipsos. Charles was also the Founder & Managing Director of EasyInsites prior to joining Verve in October 2014 where he is currently responsible for client development globally. Charles has a Masters in Statistics from NYU and a B.A. in Political Science from The University of Michigan.

Amyas Peto Technical Director


As Technical Director, Amyas heads all internal operational teams. Amyas’ areas of responsibility include the overseeing of and design and rollout process for Verve’s internal operational teams: Scripting, Data Processing and Quality Assurance. He also manages and integrates the Operations software environment.

Previously Amyas worked as Fieldwork Director at The ID Factor and has 15 years’ experience within the industry. Amyas is a staunch Ipswich Town supporter.

Richard Preedy Executive Director


Richard joined Verve from GfK and has ten years’ experience in market research. In addition to managing numerous international strategic programmes on customer experience and brand & comms effectiveness, he specialises in innovation work and integrating data from a number of sources to ensure programmes deliver real value and actionable insights to businesses.

At Verve, he works with a mix of international brands across the financial, consumer technology and retail categories.

Beccy Stamp Research Director


Beccy is a quantitative researcher and specialist in online approaches having worked in research for 18 years. Beccy has a Masters in Social Research Methods and is a long term member of the MRS. Beccy began her career in sports marketing research and prior to Verve was a senior researcher at Kantar Custom Media where she worked with digital publishers including AOL and DMG Media.

Beccy has worked across a variety of sectors including media, retail, energy and financial services. Beccy is passionate about public and policy research, working day to day with the Westminster policy team at the Federation of Small Businesses. She has worked on a number of mixed method studies around the impact on and needs of small businesses with regards to Brexit, and has had the opportunity to present findings to the Treasury.

Marie PatenioSVP Research & Consulting
North America


Marie is a seasoned market research professional with over 18 years’ experience working in the retail, pharmaceutical, CPG, telecommunication, financial services and media sectors.

She joins Verve North America from comScore where she was Vice President of Survey Insights and managed the custom survey business. Prior to comScore, Marie worked at Starcom Mediavest, TNS (formerly Research International), the ABA Journal and Scott Foresman/Pearson Education.

Jon AllisonVP Research & Consulting North America


Jon brings over 14 years of market research experience to Verve, working across multiple business sectors and a wide range of research methodologies.

He joined Verve North America from Nielsen where he was a Director of Advanced Analytics. Prior to that, Jon worked at TNS (now Kantar TNS) and Synovate (now Ipsos).

Roger StreightCommunity Management Director
North America


Roger in as an Operations expert who is highly skilled at Client Management and Consultation. Working to develop sustainable processes that drives client satisfaction and repeat business is what really motivates Roger.

With over 15 years of Market Research experience much of it at Research Now, Roger has lead teams of up to 60 people across 5 offices and 3 time zones. Roger has been key in leading and managing global key accounts, launching and operationalizing new technologies all while striving to enhance efficiencies. Roger is also a mobile research expert and helped to launch the New Technology Division within North America at Research Now.

Anna WilliamsExecutive Director


Anna is our lead qualitative and co-creation Director, responsible for programme delivery and insight generation. She has more than 9 years' experience across marketing, strategy consultancy and market research and is an established expert in the field of co-creation and development research. Anna joined Verve after previous experience at Kubi Kalloo, Quadrangle, and Opinion Leader.

Ron OrgiefskySVP Business Development
North America


Ron has spent his career focused on the customer, fascinated by all of the many facets of what they buy and why they buy it. His passion for client experience has led him to work hard to help clients better understand their customers or shoppers, seeking to use all behavioral data and attitudinal insights available in order to make the best possible business decisions. Ron’s career spans roles at leading marketing services and research firms, including emnos, Nielsen and others, along with leading consumer brands like LaCroix and leading wines from E. & J. Gallo Winery.