How online brand communities work

Mike Hall
LDN - 01 Aug 2012
Mike Hall

Online brand communities are a new medium for business. Any new medium represents a significant opportunity, but what makes this medium particularly valuable is that it provides for so many different aspects and functions of a business: online brand communities are a medium for research, a medium for communications and marketing, a medium for production in terms of product innovation and development, a medium for sales, a medium for customer support, a medium for HR and management.

Read the white paper here